Where Intent Meets Investment
WHO WE ARE
Nexus is a strategic Direct Sales Centre.
We are transforming how brands engage with customers through personalised, technology-powered, insight-led conversations that build trust and drive accelerated conversions.
Powered by intelligent tools, robust training programs, and live operational insights, Nexus creates customer journeys that deliver measurable business outcomes.
135
FOUNDING MEMBERS
Not employees. Founders. Every one of you is building something that did not exist before today.
No. 1
THE ONLY AMBITION
India’s No. 1 Direct Sales Centre. Not eventually. From Day One.
Human-Centred Communication
Meaningful customer interactions powered by empathy, expertise, and trust.
Data-Driven Decisioning
Leveraging analytics and behavioural insights to create better customer outcomes.
Real-Time Visibility
Live monitoring and actionable intelligence for continuous improvement.
High Conversion Methodology
Structured engagement frameworks designed to maximize conversion and customer experience.
Our Values
The Core of Nexus.
Trust
Building confidence from the first conversation to the final decision.
Transparency
Keeping every interaction clear, honest, and customer-first.
Innovation
Using technology and smarter ways of selling to transform pre-sales.
Collaboration
Connecting teams and insights to turn opportunities into conversions.
Excellence
Delivering exceptional customer experiences at every step of the sales journey.
Mission
Vision
To become India’s most reliable and technologically advanced Direct Sales Centre, setting the benchmark in customer experience, sales excellence, and operational intelligence.
OUR APPROACH​
People-Centric. Tech-Enabled.
Our people lead every conversation. Our technology makes sure they never walk into one unprepared.
Intelligent Lead Scoring
Predictive Analytics
Speech and Quality Analytics
Real-time call analysis. Every conversation is a chance to improve.
Agentic AI
Live Dashboards
LEADERSHIP SPOTLIGHT
Meet the leaders shaping the future of Nexus.
Jay H Shaah
Head
Jay H Shaah leads Nexus with a vision focused on building India’s most ambitious and future-ready Direct Sales Centre. With a strong emphasis on innovation, operational excellence, culture, and scale, he is driving Nexus towards becoming a category-defining Direct Sales Centre. His leadership is centred around creating a people-first, technology-enabled ecosystem that redefines how sales operations are built and scaled across industries. By combining strategic thinking with execution excellence, he is focused on building a high-performance organisation driven by ownership, agility, customer-centricity, and long-term sustainable growth. Under his leadership, Nexus is laying the foundation for a modern sales enterprise designed to deliver impact at scale while continuously evolving with market and customer needs.
Shekharan Erimal
Deputy Vice President
Shekharan Erimal leads strategic business operations and execution at Nexus, driving scalable growth, performance excellence, and operational efficiency across the organisation. With a strong focus on process excellence, team alignment, and business scalability, he plays a critical role in building high-performing operational frameworks that enable consistent execution and long-term growth. His leadership is instrumental in strengthening cross-functional collaboration, improving productivity, and ensuring seamless delivery.
Alquama Saghir
Assistant Vice President
Alquama Saghir plays a key role in enabling execution excellence and operational efficiency while driving scalable business impact across functions. He works closely with teams across the organisation to streamline processes, enhance performance management, and ensure smooth execution of strategic initiatives. With a detail-oriented and execution-focused approach, he contributes significantly towards building efficient systems, improving operational agility, and supporting Nexus in achieving its growth objectives at scale.
Already powering The House of Abhinandan Lodha®.
Disclaimer: ‘House of Abhinandan Lodha’ has been established in 2020 and is not, in any manner, associated with ‘Lodha’ or ‘Lodha Group’.
